The Markup Marché
The Markup Marché campaign spoke to the beauty industry's tendency to sell ordinary things with price markups justified through extraordinary words and fancy packaging. With onsite activiations across the world (Toronto, Paris, Melbourne, Mexico City, São Paulo and London), the Markup Marché was an in-person supermarket which invited customers to shop mundane, everyday items sold in the way skincare sells to consumers: via exaggerated language, fancy packaging, and inflated prices.
Below are the BTS visuals from the campaign commercial set.
